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UX e CRO

We support your digital strategy analytically in order to continuously improve conversion performance.

We provide a team with strong UX skills (User Experience) and the use of the latest technologies in the market to offer the best digital experience to your users.

Our analyzes will therefore allow further development of the project (in a scalable perspective to maximize the investment over time) according to an approach related to the Conversion Rate Optimization of your site (Conversion Rate Optimization).

The main services of Software development and system integration proposed by Workup:

Conversion Rate Optimization

We use Hotjar and Google Analytics to analyze user behavior within your website. In this way we can get an overview and insights useful for optimizing the user experience within the platform.

Information architecture

We study and understand what information a target user expects to find and with what priority. Through an analysis of competitors, comparable and SEO categorization we define the best information architecture.

Wireframe & User Interface

We work on the basis of wireframes and prototypes studied case by case for our customers. We are keen to work together to find the right look & feel, always reaching the goal.