Acquera and Workup have been in partnership since the yachting company’s worldwide launch. The focus of the full suite of projects has been on market differentiation and conveying the brand’s luxury experiences. The resulting digital communications set Acquera above and apart from its competitors. Joining forces with renowned creative Maurizio Marchiori to refine the visual brand identity, Workup’s digital strategy has supported all global lead generations through the 2018 summer season. Workup continues to support Acquera through social media strategy, with the goal of strengthening Aquera’s digital communities through unique content.
Development of the Acquera Group website, leading users to each of its individual companies. The project focused on ease of navigation and expression of the services’ luxury nature.
Launch of the corporate website for the yachting division of Acquera, its main business unit. The project’s design, navigation, and aesthetic were thoughtfully conceived in order to support Acquera’s brand values, mission, and its overall commitment to luxury.
Launch of a teaser landing page for Acquera Experience, an invitation-only concierge service offered to Yacht owners and guests. This division of the parent company is likewise committed to the luxury experience, which is reflected in the website design and development.
Build-up of the global Acquera Group presence, establishing successful social media and digital communications channels. In building the brand’s social platforms from scratch, Workup selectively engaged with Facebook and Instagram. The initial kickoff was astoundingly successful, with a 2.500+ member community generated within six months, and growing.