The collaboration between Fila Solutions and Workup began when the brand, a specialist in surface care strategies, was seeking a more user-friendly digital platform. With an obligation to holistically highlight each of the company’s product segments, Workup implemented an interface with clear, directional links and landing pages. The relationship grew to include SEO strategy and analytics-powered consulting.
Development of a web presence focused on highlighting product segments and and application fields. Prioritising navigability, Workup instituted a filters system for users to selectively pursue projects, products, or information relevant to their needs.
Implementation of SEO strategy in order to elevate Fila Solutions’ organic position within search engine result pages. To further connect to unexplored consumer sectors, Workup also created a technical blog microsite. This comprehensive optimisation strategy was implemented across eight countries and in seven different languages.
Activation of a consulting relationship rooted in quantifiable consumer engagement data. Based on objectives and key performance indicators, Workup gathered a full suite of information on user behaviour per each landing page. With the help of Google Data Studio and Google Analytics, a dashboard acts as a "control panel" for an overview of the results through three main lenses: acquisition channel, geographic area, and device used. An easy-to-read, infographic-style reporting template summarises the findings for FILA Solutions to employ the data toward opportunities distinct to each of its markets.