Since first redesigning Fir Italia’s website in 2014, Workup’s projects with the high-end faucets brand have included continuous website updates and management. The collaboration extends to different brands within the Fir Italia portfolio, their respective microsites, and their specific target markets.
Launch of the first Fir Italia corporate website, created for the trade and the end user alike. The resulting design strategy leads clients toward their needs most efficiently, with clear differentiations between trade and consumer information. In 2017, Workup modernized the existing website. This redesign grew Fir Italia’s digital capabilities to support its expansion. In order to convey information in more compelling ways, the new site alternates sections of content and storytelling with informative product pages, downloadable catalogues, printable technical sheets, and pricing details. The resulting website also features an authorised dealers’ platform where trade can access additional relevant information, pricing, and a spare parts database.
Launch of a dedicated microsite for Fir Unico brand. For this project, the focus was to communicate the product capabilities and features clearly and concisely, highlight different product configurations and guides the user through the installation process.