Workup’s relationship with GE Appliances begin in 2017. At the time, Italian parent company Haier Italia had acquired the exclusive distribution rights for GE’s kitchen and home products within Italy. Developing the web presence specific to this locality forged a perfect partnership, with Workup leading the charge on communicating to the new market through compelling digital design.
Development of the Haier Italia website dedicated to the world of air conditioners. Modern and designed in a UX perspective, the website improves the company's B2C communication and meets the needs of users with a section dedicated to Thermal Account Calculation. The System Integration interfaces the site with the company's management to aggregate information from retailers, service centers and agents, thus facilitating communication flows.
Development of the GE Appliances website for the Italian market. The brand focus is Air Conditioning units, so the renovated digital design foregrounded this product segment. Additional priorities included simplifying the site’s performance and back-end content management systems, which has improved UX and increased online lead generation.