Workup’s relationship with Irinox, the market leader in blast chillers and shock freezers, has grown and strengthened over the course of 12 years. The scope has evolved to encompass all Irinox web communication, including development and redesign of a second generation of the company’s websites.
Development of the Irinox corporate website, with specific functionality introducing the company’s separate business units: professional products, electrical enclosures, home collection, and the Fresco line. Main focuses of the design included increased usability and improved systems for responsiveness across all devices. The cohesive infrastructural and graphic design improved overall UX, and have become the benchmark for digital presence within the brand’s competitive marketplace.
Creation of a microsite specific to the Irinox professional division, hosting information across relevant product lines including blast chillers, holding cabinets, and proofing systems.
Creation of a microsite specific to Irinox Home, a B2C collection distinguished from the company’s other divisions by catering to private end users seeking professional quality kitchens.
Development of a microsite infrastructure for Fresco, Irinox’s product line focused on healthy cooking and accessible, professional quality kitchen products for domestic spaces. The website engages successfully with content marketing priorities and search engine optimisation. It features compelling graphic design and new content landing pages, with easily accessible information on functionality and product assets. Workup also incorporated an e-commerce platform into the site, increasing accessibility to the brand’s shoppable offerings, from Fresco products to accessories to recipe books.