Workup’s relationship with Leone 1947, a boxing gear brand, began in 2013. The first project was creating a B2B platform to automate external sales systems for agents and dealers. This led to a renovation of the overall e-commerce structure and platform, as well as other digital systems. For the B2C market, Workup supports Leone 1947 through online advertising campaigns focusing on brand awareness and e-commerce sales performance.
Introduction of a platform for sales force automation between Leone 1947 and its dealers, agents, and other corporate buyers.
Launch of the B2C platform for online sales of the brand’s full catalog of products. The website’s performance has been instrumental to creating brand awareness among new distributors, potential consumers, and other new markets around the world.
The project engaged three communications flow structures based on users’ personal data, item wishlists, and abandoned shopping cart behaviours. E-commerce sales increased alongside these new marketing strategies.
Set-up, optimisation, and monitoring of year-round online advertising campaigns to support brand visibility and e-commerce sales. The project budget references Leone 1947’s KPIs and data analyses, driving the campaigns toward the brand’s distinct business goals.