Marina di Venezia, the five-star Italian camping village, first came to Workup in 2005. The relationship has grown to include five active projects, and more than 35 other projects dedicated to evolving the company’s digital presence. Providing ongoing updates to the website, Workup also manages the integration of all respective functionalities. Additionally, Workup consults on digital marketing activities such as SEO, advertising campaigns, and social media strategy aimed at generating community and deepening engagement with site visitors. These efforts have resulted in aggregating over 1 million online visitors each year.
Ongoing optimisation and consistent monitoring of Marina di Venezia’s SEO performance. The objective for this long-term project is to ensure the company’s top position amongst core industry competitors within Search Engine Results Pages.
Launch of the first web platform for the Marina di Venezia brand. Workup designed and implemented both the site’s front-end and back-end, creating a comprehensive digital experience. The project has extended through two website redesigns over the years. Focuses have included customer acquisition tactics, back-end content management, and streamlining price lists, vacancies, and existing camping management systems. To keep the brand in the industry’s lead, further modernisations reflect aesthetic and UX improvements, responsiveness across all devices, and systems integration with new customer-facing processes. The website now allows the camping to efficiently guide customers through the booking process, easing the experience for both employees and guests. With these latest updates, Marina di Venezia has seen increased engagement and its highest user conversion rate yet.