Marposs, a worldwide leader in precision equipment for measurement and control in the production environment caters to a technical clientele. Workup’s similar data-driven approach has successfully led multiple projects for Marposs over the course of 10+ years. Lead generation from within the company’s target market has increased since partnering with Workup.
Redesign of the Marposs corporate website (previously implemented by Workup). The primary objective was to transition to a simpler web technology. In this iteration, the focus was on the digital content aspect and search engine optimisation. Also upgraded was the site’s "search" function, taking the place of a more complex navigation system.
Implementation of content marketing strategies rooted in comprehensive consumer data analytics. Workup hosted a pre-development content marketing training to prime Marposs on best strategies, and from there led the charge on measuring in-site consumer behaviours. The research was conducted using Google Analytics to trace traffic, interactions, and the use of specific web features. This resulted in precise, trackable data, which Workup presents throughout the year in digestible report form. From here, Workup and Marposs are able to implement strategies toward successful search engine optimisation.