MB Crusher, an equipment and machinery manufacturer, wanted to move into the digital space to increase lead generation. After 10 years of partnership with Workup, MB Crusher’s digital channels have transformed into its foremost channel for new business.
Implementation of localised microsites within an overall corporate network structure. Each market branch has capabilities to manage its own reference market’s contents and communications. Navigation experience is customised per user country, highlighting principal contents: top-requested products by area, relevant news, local events, and the like.
Launch of a retailer’s platform to optimise sales processes. Creating the B2B site streamlined how MB Crusher customers buy new parts and receive support for products already purchased.
Development of an international campaign to transform the corporate website into the premier leads generator. The global campaign ran across five continents in more than 20 languages. In selected foreign markets, Workup supported search advertising campaigns with Google Ads and has managed other Search Engine Marketing platforms such as Bing Ads, Yandex, and Yahoo! Japan.