The relationship between Workup and Pinalli started in 2012 with the design and implementation of the first ecommerce and the digital repositioning of the company.
The omnichannel strategy devised by Workup for Pinalli immediately showed its potential: ecommerce quickly achieved an excellent performance with a steadily growing trend, driving the nationwide expansion of physical stores and allowing the company to compete with the most important online and offline perfume and cosmetic sellers.
Since the launch of the e-shop, sales and visibility have been increased thanks to:
In 2018 Workup has created for Pinalli a new and engaging e-shop based on RubinRed®, the new high performance CMS platform.
The e-commerce user experience has been greatly improved thanks to a dedicated usability study and the implementation and configuration of Algolia, an advanced and fast in-site search system.
The results, already in the first weeks after publishing, have been exceptional, the ecommerce has been able to express its full potential during Black Friday, thanks to the scalability of its performances in conjunction with events dedicated to the online sales promotion, traditionally intense in this period.
For Pinalli, Workup created a digital marketing strategy customized for the Google Ads channel. Research, display, shopping and remarketing campaigns have been designed and structured to increase the visibility and sales of the e-shop. The entire advertising activity has been constantly monitored and optimized, obtaining excellent results especially in the events dedicated to online promotional sales, thus reaching the expected KPIs.