Workup’s relationship with luxury vehicle brand Porsche Italia began 14 years ago. The initial project was focused on strengthening the digital capabilities of its internal sales network. As the scope of the relationship developed over the years, Workup has launched nationwide endeavors such as the internal sales platform Dealer Network; the ecommerce site Porsche Experience; and the official websites of Carrera Cup Italy, Porsche Sci Club, and Porsche Golf Club. Workup is proud to continue contributing to the success of such an iconic brand.
Development of the centralised platform for managing Porsche Italia’s sales network. The new, nationwide platform improved efficiency by streamlining internal communications and operations.
Introduction of an e-commerce platform for Porsche Italia’s B2B and B2C driving courses. The site increased access to this service across audience segments, clearly relaying information about each level and ultimately growing sales.
Launch of an official website for the Porsche Carrera Cup Italia championship. This legacy event now has a robust online presence, designed cohesively with the brand’s other digital touchpoints.
Development of Porsche Italia Ski Club official website, including the introduction of e-commerce functionality. The new site enables club members and Porsche Italia customers to book and manage hospitality packages in conjunction with the Porsche White Cup.
Launch of an official website for Porsche Green Club Italia. The B2C web platform connects Porsche Golf enthusiasts to events such as the Porsche Green Cup. Promoting connectivity with its overall brand, Porsche saw expanded engagement and crossover patronage between its events and services.