Relationship between Workup and RG Mania, a leading company in the distribution of equipment for bartenders, restaurants and more, began in 2018 with the design of the online shop and continues with the structuring and management of various digital marketing activities.
Development of the RG Mania Online Shop was the starting point to give a new face to the company's digital presence. Ecommerce is aimed primarily at the B2B world but is also designed for all bartending enthusiasts. For RG Mania, Workup managed the complete migration of content from WordPress and Woocommerce, integrating it into a new and unique platform created with new GDPR provisions. To create a more engaging experience within site, Workup has implemented internal search functionality through the advanced Algolia search platform.
To increase the visibility and sales of RG Mania, Workup manages ad campaigns in Google Ads. In addition, Workup was responsible for generating feeds for Google Shopping campaigns and for Trovaprezzi search comparator.
Workup has structured new email automated marketing strategies. After identifying different company objectives, Workup has created customized communication flows with the aim of acquiring new potential users and transforming them into loyal customers.