Relationship between Workup and Rudy Project, an important company that produces and sells sports products, began in 2018 with the design of the new ecommerce platform for the European market and infocommerce for the non-European market. A customizable landing page was also designed for the client according to the current campaign.
For Rudy Project, Workup has developed an ecommerce configurable as an info-commerce for markets where online sales are not foreseen. The info-commerce provides detailed information on glasses: through a lens simulator, allows you to get a preview of the performance of lens filters. The ecommerce, supported by the Stripe payment system, gives the possibility, through the administration panel, to manage the offer to individual distributors, giving the main company control and supervision functions. System integration makes it possible to easily aggregate information from different management systems. The platform also includes a Social Wall with previews of social profiles of professional athletes.
In order to communicate specific contents, Workup has created for Rudy Project a totally customizable landing page, which can be adapted from time to time according to specific needs. The landing was used for the first time to promote the participation of professional triathlete Andi Dreitz at Kona through a specific editorial plan that tells about his daily preparation for the race. Video-storytelling is usable through a recording with the aim of obtaining leads.