Workup’s relationship with System, an innovator in ceramics production, began in 2010 with an initial focus on growing the company’s digital marketing endeavors. One aspect of this early project was developing an advertising campaign for System’s Modula brand division. From these beginning stages on, the parent company and its brands have witnessed a doubling of business resulting specifically from the digital strategies. The company has grown into the global leader within the ceramics market.
Development of System’s flagship website to represent the brand’s products, specifically for the industrial ceramic sector. The project focused on distinguishing System’s different offerings by their function, such as pressing, decoration, or packaging. The product presentation pages were designed to clearly share relevant technical material and benefits, as well as bespoke content.
Creation and launch of an advertising campaign for System Logistics, one of the System Group brands. The campaign was born from the need to offer greater visibility to its specific solutions. The launch was planned at the same time as industry fairs, and in the same regions as those local audiences. This strategy for outreach made sure advertising efforts engaged the most relevant potential clientele.