Workup’s relationship with Tescoma, a leading kitchenware company, began in 2008 with the rebuilding of its ecommerce presence. Since then, projects have included a complete digital redesign, and the expansion of Tescoma’s web and UX capabilities.
Development of Tescoma’s ecommerce platform, catering to the localised Italian market. This first project was the starting point for a continued relationship and ongoing restructuring of the brand’s shoppable web experience. In 2017, the site was awarded “Best Ecommerce Platform” at the annual Web Marketing Festival in Rimini, Italy.
Set-up, optimisation, and monitoring of year-round online advertising campaigns to support brand visibility and ecommerce sales. The project budget references Tescoma’s KPIs and data analyses, driving the campaigns toward the brand’s distinct business goals.