The Twils and V.&Nice projects began in 2007. Workup’s ongoing software development for each bed design brand has been consistently supported by visibility research and data analysis. Armed with this informed approach, each decision about Twils and V.&Nice’s digital communications strategies supports the brands’ marketing objectives.
Design of the Twils website, with multiple ensuing redesigns. This initial undertaking was the first step in the brand’s evolvement into the digital world. Workup provided a dynamic and responsive platform, functioning to complement and enhance Twils’ compelling content. With Google Analytics, Workup monitored user navigation between products, downloads activity, and other user behaviours on the website. This information provided valuable insight into content performance and engagement patterns, allowing Twils to craft solutions, and results, forward marketing strategies.
Implementation, monitoring, and analysis of SEO for both the Twils and V.&Nice websites. This project has focused on keyword analyses, and yielded SEO benchmarks resulting from market research on the brands’ main competitors. Workup fine-tuned the brands’ respective websites, including cross-linking, titles, and taglines. Further strategy has included creation of compelling content, optimised with relevant link building throughout.