Adventure4You.com, the first portal dedicated to fans of adventure travel!
Adventure4You, today autonomous and independent, is born as a Workup spin-off, in the context of development of thematic vertical portals, for travel and adventure lovers .
To start the project Workup followed these steps:
- study of the target market
- business model
- aspects related to the company’s start-up
- development of the platform
- online promotion pf the portal
The purpose of Adventure4You is gathering around a shared passion a well defined target, to which address marketing campaigns by exploiting the participatory value of a community of users.