Colorificio San Marco
Once again, Workup deals with the on-line presence of Colorificio San Marco, realizing a completely new graphic restyling, optimized for responsive design. The project is based on a Communication approach addressed to 4 different targets – Retailers, Painters, Architects and private users – in order to communicate concurrently, but in a differentiated way. The solution has been implemented in the website with different homepages, introducing each user to a specific field of entirely customized services and communications.
Other highlight is the possibility of searching different sell points through a kilometric selector and to browse through the product catalogue thanks to different tools, all with the support of video and colour areas.
Retailers now have the chance to publish content related to the projects in which they are involved, in order to reach more visibility within Colorificio San Marco’s corporate website, contributing to create useful contents for other users too; this opportunity has been planned thanks to a collaborative reference area.
The whole system is based on a centralized environment (Data Management System) gathering all product information; it allows the centralized translation of information and the automatic generation of PDF files related to the products. The Data Management System is a unique software environment with differentiated users: at the same time Marketing Department, Technical Department, retailers and Sales can operate together.