Workup developed a web marketing strategy on the e-commerce platform for the Italian customers of Douglas Profumerie. The goal was to reach the targeted market by investing in SEO (Search Engine Optimization) activity.
- Development of the e-commerce platform
- Online promotion through PPC campaigns
- SEO activity
- Email marketing
- Contest with Justin Bieber for young customers
- Analysis of the sales scenario and revenue growth forecast
- Definition of a performance attribution methodology