Profumerie Douglas SpA

#Corporate website #Lifestyle



Workup developed a web marketing strategy on the e-commerce platform for the Italian customers of Douglas Profumerie. The goal was to reach the targeted market by investing in SEO (Search Engine Optimization) activity.

  • Development of the e-commerce platform
  • Online promotion through PPC campaigns
  • SEO activity
  • Email marketing
  • Contest with Justin Bieber for young customers
  • Analysis of the sales scenario and revenue growth forecast
  • Definition of a performance attribution methodology