FMF Franco Martinello is a carpentry workshop with strong roots in traditional craftsmanship, it designs and manufactures customized, high-quality furniture.
In order to update the digital presence of the company in view of the Salone del Mobile, we developed a plan to pursue the following objectives:
- Improving the BRAND AWARENESS
- Intercepting search engine queries related to furniture
- Providing an opportunity for targeted users to Interact with the Company
- Getting targeted LEADs from Architects and Designers
- Aligning online and offline communication
The result is a site where the communication impact is maximized by creating specific poster/areas with parallax scrolling.