Fmf Atelier

FMF Franco Martinello is a carpentry workshop with strong roots in traditional craftsmanship, it designs and manufactures customized, high-quality furniture.
In order to update the digital presence of the company in view of the Salone del Mobile, we developed a plan to pursue the following objectives:

  • Improving the BRAND AWARENESS
  • Intercepting search engine queries related to furniture
  • Providing an opportunity for targeted users to Interact with the Company
  • Getting targeted LEADs from Architects and Designers
  • Aligning online and offline communication

The result is a site where the communication impact is maximized by creating specific poster/areas with parallax scrolling.