FRA.BO Spa is a leading company in the production of copper fittings, stainless steel, carbon steel, brass, bronze and other materials for plumbing and heating systems.
Workup for this project has achieved the following objectives:
- Renewal of online communications focusing on search engine optimization for search engines, making all pages properly indexed and improving performance.
- Upgraded CMS (Content Management System) to manage content in a dynamic and flexible way.
- Easy management as well as scalability and modularity of the project, in a simple and rapid way.
- CRO (Conversion Rate Optimization) analysis to improve conversion rate.
- New content areas to gain visibility on search engines.
In addition to graphics and software issues, the site has been optimized for search engines, maintaining the trust acquired and moving to Search Engine Friendly approach.