Workup created and implemented the entire digital business project for Geox, a well-known Italian brand of shoes and apparel, in order to maximize the CRO (Conversion Rate Optimization) of the e-store.
The project was primarily focused on improving the e-store’s organic placement, widening their targeted market and strengthening the brand identity and values.
- Platform optimization
- Conversion Rate Optimization
- Creative content creation
- PPC campaigns analysis and management
- Creation and sending of newsletters
The last step of the project involved Workup in the complete design restyling of the website and in the implementation of the ‘Look & Feel’ web interface.