Geox E-store

Workup created and implemented the entire digital business project for Geox, a well-known  Italian brand of shoes and apparel, in order to maximize the CRO (Conversion Rate Optimization) of the e-store.

The project was primarily focused on improving the e-store’s organic placement, widening their targeted market and strengthening the brand identity and values.

  • Platform optimization
  • Conversion Rate Optimization
  • Creative content creation
  • PPC campaigns analysis and management
  • Creation and sending of newsletters

The last step of the project involved Workup in the complete design restyling of the website and in the implementation of the ‘Look & Feel’ web interface.