Leone 1947 is an Italian factory of sporting items that has been linked to boxing since 1947. The company is nowadays a market leader in the field of boxing and combat sports for both professionals and amateurs.
Workup created and implemented a whole digital marketing strategy through:
- Creation of the B2C platform dedicated to Leone’s customers
- Creation of the B2B platform dedicated to Leone’ sellers
- Management of visibility and marketing campaigns
- Data analysis and KPI analysis
Thanks to this project, the corporate website and the e-commerce platform are now gathered together and integrated with Leone’ social media activities: the aim is to maximize traffic and conversions (contacts/orders) to both the website and the e-commerce, and to widen the social community.
The e-commerce has a responsive layout and a highly responsive user interface, in order to improve the user experience, build a better shopping experience and reduce the drop in the purchase process.
The platform is completely integrated with the company’s ERP (Enterprise Resource Planning) and the CMS gives the complete autonomy to manage and develop the website’s contents.