Consulting and digital strategy

The determining factor for the success of your site is traffic, which must be evaluated in both quantitative and qualitative terms. The graphic appeal and the perfect functionality are fundamental but unproductive without an adequate number of qualified visits, that is in target with the products and / or services offered by your company.

Target customers, market and company objectives are the starting points of every successful Digital project. In Workup we analyze the organization and digital processes to offer you the tools to excel on the Web.

With our market audit activities, benchmarking of competitors and managerial skills, we structure the digital identity of your company adapting it to your market.

The online marketing plan

The plan is the true backbone of the entire web marketing project. To structure a good plan, Workup analyzes and defines in detail:

  • the goals you want to reach;
  • what is the target to hit;
  • what are your main competitors;
  • the budget to be respected;
  • what are the sales arguments of the products / services;
  • KPIs that can measure the success of the plan;
  • times and methods for implementing the strategy;
  • the ideal mix of tools to use.
  • The mix of web-marketing tools

Each web project is unique and as such requires a dedicated marketing strategy. This is why the marketing plan in which the strategy translates is always a unique mix of techniques and tools.

Workup supports you in the definition phase of the marketing mix so you can concentrate your promotional resources in profitable and effective activities, avoiding unnecessary waste of time and energy.